Whitewater, 2025

Our first conference trip.

October 17, 2025 · Hyland Hall, UW–Whitewater

UW–Whitewater's 18th annual AMA regional conference. Three keynotes, eight competitions, and Career Corner in one day, with a Thursday night social the evening before.

Theme: Beyond the Brand, Marketing for the Next Generation.

Three attendees holding conference name badges in front of an AMA and University of Wisconsin–Whitewater backdrop.

The day

  • Three keynotes: Culver's, Sargento, and the Milwaukee Bucks.
  • Eight competitions, in person or virtual, with $10,000 in prizes.
  • Career Corner: employers there specifically to meet marketing students.
  • Thursday night social with chapters from across the Midwest.

What we learned

  • Register for competitions before you leave campus.Every competition needs a resume on file, and one chapter leader registers everyone. Decide who is competing in September, not in the car.
  • The night before is half the conference.The Thursday social is where you meet the other chapters. Skip it and Friday is a room full of strangers.
  • Bring the resume you would actually send.Career Corner is a room of employers who drove to Whitewater to meet marketing students. Treat it like the interview it is.

Hyland Hall

Two attendees holding their name badges in front of the AMA backdrop.
Three attendees standing together with name badges in front of the AMA backdrop.
An attendee holding a conference name badge in front of the AMA backdrop.
An attendee holding up a conference name badge in front of the AMA backdrop.

Keynotes

Two projection screens reading Beyond the Brand above the audience at the UW–Whitewater AMA 18th annual regional conference.
Culver's Curds to Community title slides on two screens at the front of the auditorium.
A Schools slide with dozens of university logos on the auditorium screens.
Two speakers at the front of the auditorium beneath screens listing high school chapters.
A speaker at the microphone beneath a slide thanking the competition sponsors.
A slide announcing the conference hashtag contest above a speaker at the front of the auditorium.

Between sessions

Three attendees seated in the lecture hall before a session, with rows of conference attendees behind them.
A lobby video wall showing the conference theme, Beyond the Brand, Marketing for the Next Generation.
An attendee on a stair landing beside a colorful glass artwork, with campus visible through the windows.
An attendee gesturing at a video wall of university logos titled Schools.

The night before

Three attendees in casual clothes in front of the AMA backdrop the evening before the conference.
Three attendees in front of the AMA backdrop, photographed the Thursday evening before the conference.

Sound is off.